Alexander Wurzer
Alexander Wurzer (born 1969) studied physics as well as microbiology and molecular biology at the Ludwig-Maximilians-University (LMU) in Munich and received his doctorate from the Faculty of Physics (Dr. rer. nat.). Since the mid-1990s he has worked in the field of IP management (IP = intellectual property) for international institutions and companies. Alex has headed the Steinbeis Transfer Institute for Intellectual Property Management at the Steinbeis University in Berlin since 2003.
His research interests are in the economics and management of technology and innovation, as well as all issues related to value creation through IP. He is an internationally recognized expert for IP valuation , especially for FRAND issues and license transactions. He is the chairman of the DIN working committee for patent evaluation DIN 77100 and has published the textbook work “Valuation of Patents”.
Here is a lecture on valuation according to the DIN 77100 from the CEIPI certificate course IP Valuation I:
Since 2004 he has regularly worked for the European Patent Academy of the European Patent Office as a lecturer in advanced training. Since 2006, Wurzer has been a course director at the Center d’Etudes Internationales de la Propriété Industrielle (CEIPI) at the University of Strasbourg. In 2007 he was appointed Professor Associé at the University of Strasbourg. He established the IP Business Academy for IP Management at CEIPI. He directs the Master’s program “Intellectual Property Law and Management” (MIPLM) as well as the university diploma program for IP Business Administration and the academic IP Management training of the European Patent Office. Since the 2023/24 academic year, the diploma has been awarded jointly with the European Patent Office.
Teaching IP management globally
In addition, he teaches as a lecturer for IP management and IP valuation at numerous international universities and institutions of national innovation systems. Here are some examples:
Latin America UP SME Helpdesk
NIMPO South Africa
Standards for the quality of IP management
He is chairman of the DIN working committee for IP management on DIN 77006. In addition, he provides training for industrial companies on all issues of IP management, in particular on standard-compliant IP design (DIN 77006/ISO 56005) and the implementation of the standard. The les Nouvelles article from 2022 on quality standards in IP management can be downloaded (free of charge) from the European Patent Office server here.
IP management in companies and organizations
He helps companies adapt their IP strategy and practice to the challenges of the digital transformation and develop sustainable competitive advantages from their IP position. Together with the managers and the board of directors, he helps making the digital transformation fruitful for the company. Here are some examples of training courses with comments from the board members:
Electrical engineering
Aerospace
Social Media support for IP experts
He advises and supports IP experts, IP law firms, innovators and industry executives in their social media work, PR/marketing, and business development:
Business Development
Awareness Building
Content Creation
Alex runs a social media agency that supports IP experts and industry decision-makers, IP law firms and institutions, such as the European Patent Office’s High-Growth Technology Business Community: Social Gateway. Since 2016 he has been running his own blog on global IP management issues: https://ipbusinessacademy.org/
Collaboration with institutions of national innovation systems
He advises institutions worldwide and is part of training programs such as ECAP III (2010) EU-ASEAN Project on the Protection of Intellectual Property Rights with the European Union Intellectual property Office (EUIPO) in Bangkok, Hanoi and Jakarta. In 2013 he was a member of the European Commission’s Intellectual Property Valuation Expert Group (here you get the final report).
In 2015-2017, Alexander supported the Japanese Patent Office in establishing its YouTube channel as part of the “Global Business Strategy and Intellectual Property” initiative. Here is an educational video from this initiative with the JPO on the types of IP strategies in technology sourcing and M&A.
In 2015-2016, Alex was a member of the reflection group for Austria’s national IP strategy, which was published in February 2017. Since 2015 he has been spokesman for the Diesel Board of Trustees. Since 2010 he has been an honorary member of International Institute for IP Management (I3PM) founded as an alumni organization for his degree programs. Today, I3PM’s Committee Chairs collectively have over 300,000 followers on LinkedIn, this was the 10 Years anniversary celebration at WIPO where I3PM has an observer status. Since 2019 Alex is honorary advisor to the I3PM board.